MOJO AD.

AT&T asked my student-run agency at the University of Missouri to create a 5G-enabled product and innovative integrated campaign that improves the healthcare experience for students on college campuses. 

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As my team's Qualitative Strategist, I co-led 25+ hours of in-depth interviews to better understand students' current health and wellness journeys in a campus ecosystem. These interviews led to thoughtful and research-based insights that Mojo Ad teams used as the basis of their integrated campaigns. Take a look at the qualitative findings and insights from our research here. 

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I worked directly with my team's Account Manager to create a client brief for this national client campaign. My role specifically emphasized strategy so I collaborated with all team members, from art directors to media planners, to maintain our strategy for AT&T's 5G network. My team's work can be found below. 

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Proprietary information hidden for NDA-related purposes.