MOJO Ad,
qualitative strategist
2020-Present
Selected to be part of the University of Missouri's student-staffed advertising agency, MOJO Ad which focuses on the 18- to 24-year-old market; worked as the qualitative strategist where
I conducted 25+ hours of in-depth interviews to develop insights for three integrated campaigns for AT&T; authored creative brief and brand strategy for AT&T campaign; collaborated with all team members to ensure that the campaign was rooted in research and key insights
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Take a closer look at my work with MOJO Ad here.
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Team Vaxa, my team for the AT&T campaign, pictured below. Love those Zoom group photos!
Your Little Community Manager, intern
Summer 2019
Pitched and wrote original content in French for the company website; maintained and planned the company's social media presence; worked directly with a client to improve their interactions with their audience through Facebook and LinkedIn
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Read some of my original work here:​​​
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Kappa alpha theta,
chief external affairs officer
January 2019 - December 2019
Elected as a sophomore to the eight-member executive board in charge of the $1 million operating budget, 24 officer structure, and over 200 members; oversaw the chapter's online media, philanthropic and service efforts, alumnae relations, and publications; acted as the PR representative for the organization
Our two annual philanthropy events raised over $19,000 for Court Appointed Special Advocates (CASA) and the Kappa Alpha Theta Foundation.
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